video : Rila Fukushima Plays a Wind-Up Beauty in Matthew Donaldson’s 360-Degree Portrait

Japanese model and actress Rila Fukushima’s hypnotic metamorphosis from barefaced innocent to vamped-up siren in today’s short by Matthew Donaldson saw the model captured by a stills camera 2089 times. The filmmaker and photographer teamed up with Japanese milliner and Junya Watanabe favorite Katsuya Kamo, who provided the head-turning hair and makeup.  “The opening of the film was shot to resemble Mount Fuji,” explains Donaldson, who also drew upon Kamo’s teased-out, flame-haired ode to Grace Coddington that recently featured in an exhibition at Tokyo’s Laforet Museum. “The cliché of the Japanese face as ‘doll-like’ is something I find patronizing so I wanted to address it, fuck it up, and use the progressive build up of Katsuya’s makeup throughout the piece to make something beautiful.” Rising to stardom in 2004 with a D&G campaign alongside shoots for Sephora, Kenneth Cole and V magazine, Fukushima has since made a leap into acting with a leading role in the 2013 blockbuster, Wolverine, before being named by Vogue Japan as one of their women of the year.

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